Actors and sportspersons are increasingly blacklisting products like colas and fairness creams. Urvi Malvania explores what lies behind the concern among endorsers over brands they promote and how will it impact both.
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Big brands are keen to tie up with IPL for advertising purposes.
Fintech firm One97 Communications, which owns the Paytm brand, on Wednesday said its loss in the fourth quarter of the financial year 2023-24 has widened to Rs 550 crore following the ban imposed by the RBI on transactions related to its payments bank. The company had posted a loss of Rs 167.5 crore in the same period a year ago, the company said in a regulatory filing. "Our fourth quarter FY24 results were impacted by temporary disruption on account of UPI transition etc. and permanent disruption because of the PPBL embargo.
'It is the first-time voters and the agnostics who are often influenced by political advertising.' 'These swing voters tend to make a huge difference in the outcome of any election.'
BCCI has stuck a deal with Nimbus Communications to telecast domestic matches live during the forthcoming season.
Harsh Mariwala, CMD, Marico Industries, touched upon the key challenges facing marketers and what brands must do to remain relevant.
'India needs many more job creators, both in manufacturing and services, to make it big.' 'For that, the red carpet must be rolled out fully and for all investors without holding back,' suggests Nivedita Mookerji.
'In India, political parties want to portray their leaders as cinematic heroes critical of their opponents.' 'This is where memes come into play.'
Relatively new brands of HUL, such as Closeup, play second fiddle to other legacy brands such as Colgate from Colgate-Palmolive and Vicco.
By the time the enemy aircraft is 50 km away, the Akash-NG's computers have calculated the launch trajectory and impact point and launched the missile.
Top private sector lender ICICI Bank has decided to discontinue its co-branded credit card with Kingfisher Airlines in the wake of continued grounding of the debt-laden air carrier.
Child Rights and You, an NGO working for the rights of underprivileged children in the country, has embarked on a brand-building exercise to raise funds as it seeks to expand into semi-urban and non-English speaking parts of the country. CRY plans to raise as much as Rs 55 crore (Rs 550 million) in the next one year.
Ten out of the 16 sponsors will appear on team's apparel.
Indians are 'new' brand enjoyers who look for variety and give importance to experience, according to the latest 'Eye on Asia Study' released by Grey Group Asia Pacific, a leading marketing communication company.
Don't go by the number, Ranveer Singh says, he is picky when it comes to endorsements. There are some brands he will never endorse. Fairness creams, for example, but he does not turn away from cola and alcohol brands.
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Bajaj Auto, said the company might re-enter the scooter market and if and when it does, the iconic Chetak might be revived.
Myntra expects to reach $100-million annual revenue.
Dell emerges the most attractive among technology players.
According to Nielsen India online viewership has doubled since 2011.
'If Threads doesn't become a distinct identity, and just a text version in the shadows of Instagram, then it may fizzle out.'
Shares of One97 Communications (OCL), which provides financial services under the brand 'Paytm', and has a banking arm Paytm Payments Bank (PPBL), hit the 5 per cent upper circuit at Rs 428.10 on the National Stock Exchange (NSE) in Monday's (February 26) intraday trade. The up move in the stock on Monday came after the Reserve Bank of India (RBI) asked the National Payments Corporation of India (NPCI), in post stock market hours, to look into the possibility of migrating PPBL customers, using the UPI handle '@paytm', to four-to-five other banks.
Raymond claims to be spending more than 10 per cent of its ad budget on its biggest campaign, called The Summer of Wool.
Indian Institute of Management Bangalore is offering special digital courses taught by their professors.
If a name does not unify the three, there could be continued clash of identities, which could splinter the brand even before it takes shape, say Abhijit Lele and Nikhat Hetavkar.
STAR News to be ABP News as brand association ends
Experts say Dhoni will continue to be relevant.
The Tata group has touched the lives of millions of Indians since the last 100 years.
Vinod Kumar, Tata Communication CEO has amazing business strategies to enhance topline.
The branding exercise is estimated cost Rs 100-200 crore to the Tata Group.
Data science isn't just about acquiring skills; it's also about comprehending the business context in which data science is applied.
Telecom service providers (TSPs) have begun to monitor and prevent spam calls since May 1, with the help of an artificial intelligence and machine language-based system acting on the Telecom Regulatory Authority of India's (Trai) latest directive on the matter, its officials told Business Standard. Touted as the first big technological measure against the growing menace of unsolicited commercial communications, all TSPs have confirmed to Trai that they have rolled out the AI/ML tool. The filter system works on the distributed ledger technology (DLT) platform used by TSPs, and is set to go for incremental updates, rules for which will soon be released, they added.
Showing the power social media influencers hold in the advertising industry today, the Advertising Standards Council of India (ASCI) on Thursday said 70 per cent of Indians are likely to buy a product they endorse. In its "Influencer Trust Report," based on a survey of 820 respondents above 18, ASCI said that 79 per cent of respondents trust social media influencers. Out of these, thirty per cent trust the influencers "completely".
Manufacturer Nissan plans to get aggressive with brand communication and increase the number of customer touchpoints through showrooms, experience zones and other initiatives.
Consumers are opening up their wallets for intangible promises.
Get a new QR code from an alternative provider. PhonePe, Google Pay, Pine Labs, etc are some of the other service providers.
Instant noodle from Nestle is not the first food brand in India to have faced a tough time though
Dixon Technologies right now is a beehive of activity. It is building a new facility in Noida to make 1.3 million laptops for Taiwanese PC maker Acer. The facility must be up and running in four months. The pace of activity will only increase. Last week Dixon won a similar contract from Lenovo, the Chinese personal computer maker and the third largest information technology (IT) hardware brand in India, to assemble laptops and notebooks. Though the clientele in these two cases is Taiwanese and Chinese, Dixon is a company reaching for the stars with its feet planted firmly in the Indian government's policy.
Finding a solution is critical to prevent a crisis from blowing up.
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